We believe that success can have a much greater dimension than just business results. As our company grows, so does the scale of our support. Assistance for healthcare, education, communities, and people facing difficult life situations has become a natural part of MSM GROUP’s operations and values.
Another proof of this philosophy came on Tuesday, May 19, when, during a single day, we supported two important organizations with a total amount of €85,200. Through our civic association MSM ĽUĎOM, we presented the Association for Assistance to the Disabled (APPA) with a symbolic cheque worth €55,200 and provided support of €30,000 to the rehabilitation center ADELI Medical Center in Piešťany.
The APPkA Charity Application
Our first visit was to the Association for Assistance to the Disabled (APPA), which has long been helping children and adults with disabilities throughout Slovakia. Their charity application APPkA transforms everyday movement into meaningful acts of support. Users collect calories that are subsequently converted into financial contributions for people facing difficult life situations. Thanks to the support of MSM GROUP, they now have an opportunity to improve both their health condition and quality of life.
“This partnership not only strengthens support within the application, but also leads to the creation of a new project called MISSION FOR HEALTH 2026, aimed at directly supporting children and adults with disabilities,” says Miriam Juhanesovičová, Chairwoman of the APPA Non-Profit Organization. The MISSION FOR HEALTH 2026 project runs from May to November 2026, while support for stories within the APPkA application continues simultaneously. Those interested in participating in the project can apply through the registration form on the website appa.sk. Together, both forms of assistance create a comprehensive support system that helps cover essential healthcare costs.
ADELI: Returning to Mobility and Independence
The next steps led to the renowned rehabilitation facility ADELI Foundation in Piešťany, one of Europe’s leading neurorehabilitation centers. The center specializes in intensive rehabilitation for children and adults after neurological illnesses, brain injuries, or strokes. For many years, it has helped patients regain mobility, independence, and a higher quality of life.
ADELI clearly belongs among the projects and organizations whose work has a direct and measurable impact on people’s lives, fully aligned with the values of the MSM ĽUĎOM civic association. Both symbolic cheques were handed over by Lenka Smreková, Executive Director of MSM GROUP: “For me personally, meetings like these are incredibly meaningful. In the pace of everyday work, these are the moments that remind me that behind corporate growth, there can be something far more important — real help, hope, and genuine human value. I am proud that at MSM GROUP, we are able to transform our success into support where it truly matters.”
Helping others is not a one-time gesture, but a systematic and long-term part of MSM GROUP’s corporate philosophy. We realize that every euro can mean relief or a new beginning. That is why the scale of our support grows every year — alongside the company’s growth, its international presence, and its success on global markets. More than €85,000 donated in a single day is yet another confirmation that a truly strong company grows not only economically, but also humanly.
